Private Functional Leadership Coaching
For Founders & Executives · USA
Everyone admires the life you built. Few know what it costs to keep carrying it.
Maximum 12 private clients · Referral-only · Trusted across the US & Europe
If I don't think this is right for you, I'll tell you — no charge.
Click along the wheel, or use the sliders below it, and score all 11 areas of your life from 1 to 10. Takes about ninety seconds. No email required.
Now you can see it — the gap between where you are and where you actually want to be.
Book a Confidential ConversationYou run the company. Nobody runs you. And you have no idea who you are without the work.
You have everything money can buy. The empty feeling is still there.
Success doesn't feel like you thought it would. You can't tell anyone that.
Everyone thinks you have it figured out. You've never been more lost.
If this feels uncomfortable to read,
you're probably in the right place.
Not this
A 12-week program with a workbook.
Accountability calls. Habit trackers.
You’d rather stay impressive than get honest.
A new identity to perform.
Advice on how to achieve more.
This
The actual work of finding out who you are.
Honest. Direct. Sometimes uncomfortable.
Private. Discreet. Completely without agenda.
Conversation that takes you somewhere unexpected.
The thing you haven't said out loud yet.
This is for people who have already tried
almost everything else.
Most coaching treats your health as a separate topic — something to fit in around the real work. I don't. Your sleep, your energy, your physical baseline aren't wellness extras. They're the infrastructure everything else in your life runs on.
You cannot sustainably lead your life while ignoring the system carrying it.— Maarja Kasevali
This is functional leadership coaching — therapy-level psychology, health coaching, human biology and epigenetics, applied to how you actually run your life, not only your business. Leadership doesn't only mean leading a company. It means being the leader wherever you go.
Being authentic is the goal. Understanding how your body, mind and energy function is the way.
I'm Maarja Kasevali. For over a decade I've worked privately with founders, executives and investors — people for whom the usual answers stopped working a long time ago.
I don't have an agenda for you. I'm not here to give you another strategy — I'm here to help you see what you can no longer see on your own. Once that's clear, the next step is usually obvious.
This work started with a question I couldn't answer about myself. I know what it costs to keep performing when you've lost the thread. I also know what it feels like when you find it again.
I don't separate the psychological work from the physical — your body is the infrastructure everything else runs on. I studied nutrition and human biology for twenty years before I was ever certified, because the people in front of me needed real answers first.
My superpower is having no agenda for you. I just peel back the layers that aren't you — until what's left is someone you actually recognize.— Maarja Kasevali
Recent Writing · Gracious Iconoclast
Not a course. Not a group. Not a system.
My own seven shifts for identity change — applied privately, over four months, with unlimited depth.
Every meeting you dread. Every conversation that drains you. Every expectation you're carrying that was never yours. You put it all on paper first — no editing, no filtering. What comes out is the material for what's next.
Most people try to change their life while exhausted. That rarely works. Before the business or the identity, it starts with your body — cardio, strength, mobility, sleep, blood work. Your future deserves a body with enough energy to carry it.
Your old network keeps reminding you who you used to be. You're not abandoning them — you're spending a little less time there, to make room for the people and conversations that reflect who you're becoming.
Identity isn't something you discover sitting still. It's something you decide — then act on. Your life catches up after. You don't need to have it all figured out to start.
You go back to where you started. What's already changed. What still bothers you most. Which single shift would create the biggest ripple — and what you'll do about it this week.
You've spent decades measuring success in money. That scorecard got you here — it won't necessarily get you where your heart wants to go next. This chapter only has to outperform the last one in meaning.
No one shifts identity in a vacuum. Direct Access between calls — WhatsApp, any time — means that on the days your old life is trying to pull you back, someone who already sees where you're going is one message away.
Still reading? That usually means something on this page is already true for you.
Book a Confidential ConversationI’ve met many coaches over the years. Very few make me think more after the conversation than during it. Maarja is one of them. She isn’t loud. She isn’t trying to convince you of anything. She simply asks the kind of questions that stay with you.
If your life already works on the outside but something inside tells you there’s still another layer to explore, she’s someone to trust with that conversation.
She is very caring, warm and funny, but also demanding when it comes to work. A great combo. The work always responded to the very challenges that were topical for me. It developed me not just professionally but as a person.
Maarja has the right balance — kind and direct, but not afraid of pulling you up when it matters. She offers the kind of honest perspective that's genuinely hard to find at this level.
Every conversation with Maarja moved something. We set a target of 30% growth for a struggling month — we ended up 7× the previous year's numbers for the same period. But beyond results, I finally found clarity on what actually matters.
Founders, CEOs, executives, and investors who've built something significant — and somewhere along the way lost the thread of who they actually are. People who are used to solving problems with intelligence and effort, and have discovered this isn't that kind of problem. If you've achieved what you set out to achieve and still feel something is missing, this is probably for you.
No. I'm not a therapist and this isn't treatment. But we go to the same places — what you actually want, what you're running from, who you are when no one's watching. The difference is we move forward. We don't stay in the past.
I don't give you frameworks or worksheets. I don't motivate you. I ask the questions other people in your life won't ask — and I don't accept the first answer. Most people have tried other approaches before. They come to me when those weren't enough.
Forty-five minutes. I'll ask you a few direct questions. You'll ask me whatever you need to. No pitch, no pressure — just a real conversation to see if this is the right fit. If it isn't, I'll tell you. No charge.
Completely. Nothing you say leaves the room. I don't take notes that live anywhere. I don't have a team that reviews sessions. You're not a case study. This is between us.
Most people work with me for 4 to 12 months. Some stay longer — not because they have to, but because they choose to. There's no minimum commitment and no upsell. When the work is done, you'll know.
Yes. All sessions are remote. I work with clients across North America and Europe.
Investment is discussed privately, on the first call, once we both know this makes sense. I don't publish a number because the engagement itself isn't standardized — but if budget is a real concern for you, say so on the call. I'll tell you honestly whether this is worth it for where you are.
Read both lists honestly. Most people already know which one they're in.
This is not for you if
—You're looking for another framework or system to follow.
—You want someone to motivate you or hold you accountable.
—You're after quick tactics to add to what you're already doing.
—You need convincing that something's missing before you'll look at it.
This is for you if
—You've built real external success — and something still feels unresolved.
—You're used to solving problems with intelligence and effort, and this one isn't responding to either.
—You're ready for a direct, honest conversation — not a performance.
—You're willing to tell yourself the truth, even when it's uncomfortable.
If you're still unsure which list you're in, that's what the first conversation is for.
The process is simple. Investment is discussed on the call — not here. What matters first is whether we should work together at all.
A few honest questions. Takes about 10–15 minutes. No right or wrong answers — just where you actually are right now.
Apply for a Private PartnershipI review every application personally and respond within 48 hours.
Once I've reviewed your application, I'll reach out personally. 45 minutes. No script, no pressure — just an honest conversation about whether this makes sense for both of us.
Book a Confidential Conversation